New Run Wrake Animation : Control Master
Collage animator Run Wrake ( yes, he of the Rabbit fame, but there’s much more to him ) was chosen to promote a collection of vintage stock-art by CSA Images recently, and Control Master is the resulting animation, every bit as personable and quirky as could be hoped for. The vintage stock-art is reworked with plenty of imaginative visual twists, with a creeping tension helped along by Daniel Morgan’s great soundtrack ( mistakenly I’d picked the music as Run Wrake’s also, which is enough to say that it’s broodingly similar to many of his other short films ).
On a negative note, the clip is flash only, so it can only be watched online, not saved and rewatched – an annoyance and a big mistake according to Motiongrapher, who argue that :
“While Flash may be the most ubiquitous media player on the web, QuickTime is still the industry standard format for distribution. Some reasons for this:
Easily downloadable, Easily scrubbable, Huge array of supported codecs – and if your site is targeted at designers, producers, agencies and other video-savvy clients – QuickTime is currently the expected choice for distribution.”











